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  Introduction

Thank you for visiting Baron & Company. Here you will find information about our comprehensive crisis communications and public relations services. Founded in 1982, we have provided our services to hundreds of companies, large and small, all over the United States and Canada. Through our expertise and the use of industry standard technology, we have a strong track record of working with some of the largest and most well-respected brands in the world. However, many mid-sized, regional companies and a variety of small, local non-profits have benefited from Baron & Company’s services as well.
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Welcome

Among the services we provide:

Communication Technology
Baron & Company founder and president Gerald Baron was on the emergency response team during the Olympic Pipeline explosion in Bellingham, Washington in June 1999. He served as the Company’s spokesperson during the early stages of the incident. Emerging from this experience, Baron designed a crisis communication technology called PIER (Public Information and Emergency Response). Developing the PIER system was a natural result of Baron’s experience in this, and several other, crises. He recognized the critical need for immediate dissemination of the right information to interested stakeholders.

The convergence of Mr. Baron’s public affairs and crisis communications experience, the Internet and a strong desire to improve the speed of the communications flow led to the birth of PIER. Since 2000, small, medium and large organizations have deployed PIER to respond in a crisis situation and to build their reputation on a day-to-day basis.

Due to its widespread use and acceptance by a number of large organizations, such as the US Coast Guard, British Petroleum, Shell Oil and the Georgia Department of Emergency Management, PIER has become the accepted standard in technology for stakeholder communications.

Crisis Preparedness and Training

Most crises that can befall a company are predictable to some degree. In most cases, the best way to effectively manage a crisis is to have foreseen its possibility and to effectively plan for it. The experts at Baron & Company are skilled in helping companies prepare for, train for and plan response to any reputation-damaging crisis imaginable.

Crisis Management

When a crisis hits, timely and appropriate response can make all the difference between emerging with your reputation intact or damaged. When situations heat up, cooler heads will usually prevail. Baron and Company’s experienced team will work closely with your company to ensure that the most suitable response actions are taken to preserve your company’s most valuable asset: its reputation.

Public Relations

The implementation of strategic public relations is one of the most effective ways to communicate your company’s message. The executives at Baron & Company will immerse themselves in a deep understanding of your business, and use that knowledge to communicate passionately about your business.